How To Use Social Media For Niche Market?

Let’s start with a fun fact:

Humans have shorter attention span than goldfish, thanks to smartphones. The average human’s attention span is… oh look, a bird!

For example this one.

1.Understand Your Audience
The first step is to understand your audience, the potential lead and details, there are few questions you should be asking while you finalise your Target Audience. What does your demographics look like? Are your customers primarily male or female? What age range? What kind of purchasing power do they have?

2. Understand Your Goals
The objective should be defined once you have finalized the audience. The goal should be defined keeping the characteristics of the target audience in mind. It can be to increase awareness of your brand, connecting with your customers with helpful or entertaining information, improving your online reputation or streamlining and segmenting your marketing.

3. Understand The Different Options Of Platforms
The number of Social Media platforms are increasing day by day, and you will have to finalise which platform you want to leverage. You must have noticed that there are brands who have a huge following on one platform and comparatively less on other platforms. That’s because of the nature of the content, creatives and communication. You must create content which will be as per the nature of the social platforms you are planning to use.

4. Pick & Compare
Once you have decided the platforms you want to use, the next step is to see what your competitors. You must analyse what kind of communication & content they have been using. You must identify your competitors & their voice, What is their fan to follower ratio?, How active are they on social sites?, Engagement rate with fans, What types of content are they posting? What is their month-over-over percent growth?

5. Engage With Your Audience
There few things which must be followed thoroughly – timing, frequency, and consistency, this will be key to the engagement on your chosen social media profiles. Making an effort to engage and respond to your audience should be your priority. The content should be in two forms – content they usually like + the content you think they might like.

6.Measure The Results
This is very essential part of any strategy, you should measure and track every campaign as it will give critical insights on what kind of content your audience liked, which campaigns did not work, and behaviour patterns of your target audience, it helps in future planning.
And, finally, it will tell you if you have chosen the right platform for your campaigns & brand. It will help in choosing the right platforms for future campaigns.  There are multiple tools to keep the track and get analytics.

7. Listen To Your Customers – LIKE PLEASE
Social media is a vulnerable place and full of feedback. You don’t want to miss out what audience is saying about the brand or the campaign, and it will help you in keeping the customers happy. Just because the audience is small does not mean they don’t have an impact. Listen to your customers and you will get all your answers in terms of content, communication and results.

 

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