3 Digital Marketing Trends Which Are Essential For Your Brand In 2017-2018


Social Media Marketing is a universe which will never run out of innovations. Now, with each platform defining its use and fighting competition in the digital space.

As a brand, agency, strategist you must go with the pace, as it will define your stand in the digital space. With many new trends and tactics in the picture, it is important that you are aware of the new additions and growing trends in the social media marketing.

Here are major 3:

1. Demand and Supply of Skilled Digital Marketers

The State of Digital Marketing Talent study reveals that there is a substantial talent gap between what employers believe are important skills for digital marketing employees to have, and what they observe their existing talent currently possess.
To run successful campaigns, you need skilled marketers who understand the space in and out. You will have to categorize skills and designations further to get full potential marketers.

2. Social Media Marketing

Social Media is not just a platform to create awareness anymore, it has evolved humongous with new trends and innovations to help businesses. With Facebook leading the pack with 2 Billion users. In coming days, social media will be the base for a lead generation. Brands are using social for offers, discounts and timeliness marketing. For example when brands used  Game of Thrones season 7 in their digital marketing.

3. Video Marketing

Video marketing is the thing, digital space has many types of media – images, gifs, cinematography, and videos. But with Facebook’s automatic video playing was the game changer. And, if the brand is from the food industry, healthcare, child care, travel, then Audiences prefer videos content over any other.

Source: Forbes

Images: http://fanbooster.com

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