Earlier this month, Mark Zuckerberg announced that Facebook is changing its news feed algorithm to provide and prioritize content which is generated from friends, family, and groups. The announcement felt similar to Google’s mobile-friendly algorithm announcement.
It means the brand will have to put more work and efforts to reach out to customers as organic reach will be down significantly. The post by Zuckerberg added, ”You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”
So, how your brand should prepare for this change?
Create engaging content with good quality
You must create content which is prompting a call to action to the audience, which is engaging and has clear communication. Avoid using click-bait content. As per Zuckerberg – pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.
Strategy around increasing followers organically or paid, whichever works better
As the content will revolve around creating engaging content, you must ask followers to follow you, you should not shy away from it. Your loyal fans will not hesitate marketing you ”see first” feature.
Increase budget for your Social Media ads spend
Now, that there will be more personalized and engaging content for the audience, you must focus on reaching the right audience and that’s when your paid promotion team comes to the rescue. You must as a brand invest in paid promotion marketing to reach out to the right audience without any spamming.
Video, Live Streaming, and Augmented Reality are the catch
With more internet accessibility and Zuckerberg added that the live videos often lead to discussion among viewers on Facebook—in fact, live videos on average get six times as many interactions as regular videos. It also means this is the content which will perform under new algorithm.
Invest in community building and groups
You must invest in community and groups, now people look for platforms where they can discuss, and if you can bring out your audience to one gateway, nothing like it. So, create space for the audience and hold conversations.
Leverage influencer marketing
Audience understand marketing now and they depend on people who provide authentic reviews and have trustworthiness. The new algorithm will not only give a boost to influencers but will increase the dependency on content marketing.
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