Currently, Instagram is taking center stage in the Social Media Marketing Arena. It is turning out to be PERFECT platform for the brands who come under lifestyle and F&B category. Now, that more businesses are looking at the platform as a medium to reach out to the audience, it’s usage has taken different dimensions.
Want to know why your brand should be on Instagram? Let’s start with some stats:
800 Million Active Users In The World
95 Million Is Being Media Shared Every Day
33 Million Active Users In India
Instagram Mobile Ad Revenue to Hit Nearly $7 Billion in 2018
80% of Influencers Prefer Instagram for Brand Collaboration
65% of Top-Performing Instagram Posts Feature Products
59% of 18-29 Year Olds Use Instagram
If this got you thinking then here are 5 things you should keep in mind before embarking on your brand’s Instagram journey.
You must decide who is your audience, it can be age-wise, demography wise, interest wise, etc. But niche it down. When you are seeding to the right audience, your ROI will be high. But if you feed content without planning for an audience then it will get lost in the feed. And, for your information, 70% of Instagram posts don’t get seen because of the failure to tap the right audience.
Once you finalize your audience, you must decide your goal for the page. Is it to create brand awareness, Is it to sell your products? Is it to increase traffic on your blog? decide in advance and then seed the content. When you have a goal to achieve through your strategy, mapping the success rate becomes easy.
You must decide your content pillars after you have decided your goals, it can be bifurcated in terms of brand story, product information, and much more. The content will solely depend on your goal. If your goal to create awareness you must talk about the products and the brand. If your goal is to selling, then your content should be about the products and where they can buy them.
This is more about the tonality, your tonality for the content will determine the engagement and conversations. It depends from brand to brand. Some brands keep quirky tone, some very professional, you must decide it according to your brand’s guidelines.
After you have set the content and communication. The last leg is to decide how you going to promote it? Is it going to be story heavy? Are you going to follow an Insta grid? or it would be a mix. There are multiple ways to feed content to the users, you must finalize the type according to your goal content and communication.