In today’s world, social media and other platforms have become a window for the audience to voice their opinion, look for solutions and search information. You don’t need to conduct surveys to know your audience, you can simply search for your brand with the help of keyword to know the sentiment around it.
So, why does your brand needs ORM?
“To moderate social media presence, keep track of online sentiment, to tap what customers are talking about the brand online, and engage with potential and existing customers.”
Having said that, it is very essential for your business to maintain a positive reputation online. ORM would help you to keep a track of things being said about your brand, company, and products. Good thing? you can reach out to them to clarify things and vice versa if they need information.
Here are the 5 reasons why you must implement ORM:
1. To Establish credibility
Once the audience sees that the brand engaging with them, is being open for conversation, helps in gaining the trust of a potential or existing customer. Your chances of turning a negative word into positive once become much faster and convenient. It shows you take their suggestions seriously and are willing to improve to provide them with the best product or service.
2. To increase sale:
Guess what! The mighty Internet is the first place audience reaches out to search for a product, solution, information. A survey from SDL found 58% of consumers tend to share their positive brand experiences on social media platforms. If you are able to engage with the customers and help them decide without them having to visit your store, offices offline, then there are more chances of conversion here.
3. Create A Brand Image
An effective ORM Strategy can help you create a brand image you want. Do you want to take a B2B approach? or want to be taken as a quirky fun brand? ORM can help you create that image. This also helps you channelize the conversation to a particular product or service as well.
4. To gain Insights
You can get insights on which feature people love about your product, which aspect of the product is being most talked about, and this information can be a foundation to create your next communication.
5. To Recruitment
Many applicants these days lookout for a job on social media sites and reach out to the brands directly. The potentially good candidates can see the online reputation of your brand (reviews) and is often a deciding factor of saying yes to you, more reasons to take care of your reputation online.
So, make sure, you include ORM in your next strategy.